SAR USA by Sarsilmaz Wins Inaugural Tactical Retailer Gold Award

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Auburn, AL- February 10, 2021 – SAR USA by Sarsilmaz, one of the world’s largest manufacturers of premium firearms and ammunition, is proud to announce that SAR USA has won Grandview Media’s Tactical Retailer’s first-ever“Reader’s Choice Gold Award” in the handgun category.

Tactical Retailer is one of the shooting and outdoor industry’s premier B2B publications, serving independent retailers with the latest news and information on new products, business climate, exposés, and retail strategies.  This inaugural year of the Tactical Retailer CHOICE awards, readers of the magazine were able to vote on a long list of guns, ammunition, optics, and accessories to name the coveted Reader’s Choice Gold, Silver and Bronze Awards. SAR USA has taken the top spot in one of the most competitive categories of the year: Handguns.

“It is incredible to win the Reader’s Choice Gold Award,” said Todd Pearson, COO for SAR USA. “SAR USA is an iconic brand in Europe, and we are just making our mark in the US, not to mention the industry stars we had to beat to earn it. This is an incredible honor and a significant triumph for SAR USA.  The passion, quality and pride that goes into every SAR USA product is evident to the end user, proving that SAR USA products offer the best performance money can buy.  SAR USA is just emerging on the US landscape, but we are here to stay!  Winning this award validates that.  We are very grateful for all who cast their vote of confidence for SAR USA.”

The flagship of the SAR USA handgun lineup is the SAR 9X Platinum striker-fired pistol. The SAR 9X features a lightweight polymer frame with accessory rail, serrated slide and a 4.5″ hammer-forged barrel with recessed crown for increased accuracy. With a reflex sight optic-ready slide plus a choice of three insertable back straps to personalize the fit, the SAR 9X Platinum points naturally and is a pleasure to shoot. Its low barrel axis-to-grip ratio lessens muzzle climb, and the 20-degree grip angle provides superior control and fast second shot follow-up. The accuracy is built in. Couple these features with an ambidextrous safety trigger that is smoother than a double-action revolver, the SAR 9X is a perfect carry-pistol when you want a round in the chamber.

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About SAR USA by Sarsilmaz

SAR USA is the exclusive importer of Sarsilmaz Arms. Founded in 1880 in Istanbul, Turkey, Sarsilmaz produces firearms for 78 nations from its over 1-million square foot, state-of-the-art facilities that have raised the bar for the standard in quality control for firearms manufacturing. They produce arms for NATO and many militaries worldwide. Now they are offering select firearms to the American market via SAR USA.

PR Contact:

Joel Harris

Harris Global Marketing & Communications

(810) 287-5521